Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.
She went on the establish TheProfile.Company, becoming a world-leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile. Before long, Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components, that if put in place, would dramatically change their results. It was from here that The Expert Economy was born.
The Expert Economy is part of TheProfile.Company. After years of reviewing LinkedIn profiles and then writing them for solo-entrepreneurs, Founder Naomi Johnson noticed that the majority of expert-led business didn’t have the structures in place to enable prospects to come to the business pre-sold and ready to buy. Instead, these experts were getting tired and frustrated with the lack of results and wasting precious resources. Naomi birthed The Expert Economy to solve this problem once and for all.