
You know it needs fixing your way… and want to get busy working on thirst-quenching projects
You could talk all day about your subject… but hate the idea of doing sales and marketing to win clients
Welcome to The Expert Economy
Something that, with the right marketing approach, is actually easy to achieve. All you need is a compelling Call-to-Action, clear packages and pricing, and a structured sales conversation.
Get started with us
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Join me now to:
Learn new methods for winning clients and glean insightful distinctions that will save you time and avoid costly distractions
Understand what it means to be an Expert Entrepreneur so you can decipher the business and marketing advice that’s right for you, and ignore the rest
Normalise negative mindsets that paralyse performance so you can quickly break out of them and move forward
Become empowered to cut through bull-shit success stories and sales messages that leave you feeling inadequate and needing to buy a high priced training program to succeed
AVAILABLE SOON on
The Get Started Series
Designed for those just getting started or those looking to revisit the fundamentals and make sure they are making the most of their resources and opportunities.
Together we’ll look closely at what it means to be an Expert Entrepreneur, how we differ from other types of entrepreneur, how to maximise the resources you already have, including why having cash could be the worst thing for you, how to use LinkedIn to leverage trust in your network and test out your product offerings. And so much more…

Download the Book
Discover the principles of The Expert Economy that underpin this Podcast, as well as learn a step-by-step methodology for quickly establishing your business and getting paid for the value you create.
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“One of the biggest problems I have witnessed, time and time again, is Expert Entrepreneurs becoming worn out by the need to market their business. They become so distracted by the steep learning curve they are no longer the lead expert in their industry or fulfilled in their work.”

ABOUT YOUR HOST NAOMI JOHNSON
Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic business mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.
She went on to establish TheProfile.Company, becoming a world leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile.
It wasn’t long before Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components that, if put in place, would dramatically change their results. It was from here, that The Expert Economy was born.
Are you an Expert Entrepreneur?
If you sell a service and the promise to solve a problem for your clients, then there is a high chance you’re an Expert Entrepreneur. You’re likely someone who has spent years mastering your knowledge and capabilities and have a unique take on things.
You see a problem in the world that needs fixing and are adamant it needs fixing your way. So much so that you’ve put everything on the line to strike out on your own and become a solo entrepreneur.
Your main product is you, your expertise and your ability to solve your client’s problems. You’re good at it and you create transformational results that people talk about. If you could, you’d spend all day working with your clients, researching your subject and talking about it. It gets you out of bed in the morning.
Sound like you? Then you’re in the right place.
What is the Expert Economy?
As new technology continues to transform the world and how we do business, a new economy is emerging and a new type of entrepreneur for whom the challenges and risks of building a business are very different. With this comes the need for a radically different approach to marketing.
At The Expert Economy, we introduce our clients to a step-by-step methodology so they quickly become the ‘go-to’ expert in their industry and get paid their worth, as well as provide the community and support needed to succeed, in what really is, an unknown world.
dive into
the expert economy
The Workout
Meet in persion with other Expert Entrepreneurs following the principles of The Expert Economy.

live sessions
Our workshop introducing you to our step-by-step methodology and how to build your business as an Expert Entrepreneur

course
Implement The Expert Economy step-by-step methodology and build a LinkedIn Strategy right for your business.

1-1 coaching
Personalise the content to you and gain vital support for your journey with One-to-one coaching with Naomi Johnson.

inner circle
Our workshop introducing you to our step-by-step methodology and how to build your business as an Expert Entrepreneur

Use our helpful online resources to build your own LinkedIn profile that brings prospects to you pre-sold and ready to buy.


CONNECTIONS & NETWORKING
Meet likeminded entrepreneur experts, share business referrals, build your own tribe and make introductions and glean valuable insights and tips.

SUPPORT & MENTORSHIP
Navigate the road less travelled with others taking the same journey. Ask questions, share valuable insights and be inspired with experts on hand to help you build momentum.

TRAINING & EXPERTISE
Marketing & Sales training designed especially for the solo-entrepreneur, expert-led business. Online training, individual and group coaching using a tried and tested methodology.