banner of naomi johnson and the expert economy
You see a problem in the world that needs fixing…and you know you have the skills to do it.

You know it needs fixing your way… and want to get busy working on thirst-quenching projects

You could talk all day about your subject… but hate the idea of doing sales and marketing to win clients

If this sounds like you,

Welcome to The Expert Economy

The place where industry best thinkers come to glean the tips and wisdom they need to build their business, life and mindset so they create abundance for themselves and for the clients they serve.
In our fast-paced, busy lives, we really don’t have time to waste when it comes to winning new clients and building our business. What we need is for our name to come up in all the right conversations and our most ideal clients to come to us pre-sold and ready to buy.

Something that, with the right marketing approach, is actually easy to achieve. All you need is a compelling Call-to-Action, clear packages and pricing, and a structured sales conversation.

Get started with us

Listen to the podcast

If you are someone who has recently started a business selling your expertise as a service, or someone who has been going for a long time, you’re in the right place. This Podcast provides an open-hearted discussion around the joys and perils of winning new clients, balancing commitments, and keeping your head in the game.

Join me now to:

Learn new methods for winning clients and glean insightful distinctions that will save you time and avoid costly distractions

Understand what it means to be an Expert Entrepreneur so you can decipher the business and marketing advice that’s right for you, and ignore the rest

Normalise negative mindsets that paralyse performance so you can quickly break out of them and move forward

Become empowered to cut through bull-shit success stories and sales messages that leave you feeling inadequate and needing to buy a high priced training program to succeed


Find us on Google

The Get Started Series

Designed for those just getting started or those looking to revisit the fundamentals and make sure they are making the most of their resources and opportunities.

Together we’ll look closely at what it means to be an Expert Entrepreneur, how we differ from other types of entrepreneur, how to maximise the resources you already have, including why having cash could be the worst thing for you, how to use LinkedIn to leverage trust in your network and test out your product offerings. And so much more…

Download the Book

          Discover the principles of The Expert Economy that                underpin this Podcast, as well as learn a step-by-step            methodology for quickly establishing your business              and getting paid for the value you create.
          By signing up, you’ll automatically receive series                    updates and new episode notifications – you can                    unsubscribe at any time.
         We will never sell your email.

“One of the biggest problems I have witnessed, time and time again, is Expert Entrepreneurs becoming worn out by the need to market their business. They become so distracted by the steep learning curve they are no longer the lead expert in their industry or fulfilled in their work.”

Naomi Johnson


Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic business mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art of winning new business as a solo-entrepreneur.

She went on to establish TheProfile.Company, becoming a world leading LinkedIn Profile expert and writing her book What to Put on Your LinkedIn Profile.

It wasn’t long before Naomi began to notice that not only did people tend to undersell themselves on their profile, but they were missing vital business components that, if put in place, would dramatically change their results. It was from here, that The Expert Economy was born.

Are you an Expert Entrepreneur?

If you sell a service and the promise to solve a problem for your clients, then there is a high chance you’re an Expert Entrepreneur. You’re likely someone who has spent years mastering your knowledge and capabilities and have a unique take on things.

You see a problem in the world that needs fixing and are adamant it needs fixing your way. So much so that you’ve put everything on the line to strike out on your own and become a solo entrepreneur.

Your main product is you, your expertise and your ability to solve your client’s problems. You’re good at it and you create transformational results that people talk about. If you could, you’d spend all day working with your clients, researching your subject and talking about it. It gets you out of bed in the morning.

Sound like you? Then you’re in the right place.

What is the Expert Economy?

As new technology continues to transform the world and how we do business, a new economy is emerging and a new type of entrepreneur for whom the challenges and risks of building a business are very different. With this comes the need for a radically different approach to marketing.

At The Expert Economy, we introduce our clients to a step-by-step methodology so they quickly become the ‘go-to’ expert in their industry and get paid their worth, as well as provide the community and support needed to succeed, in what really is, an unknown world.

The Expert Economy is designed to be a no-nonsense safe place for subject matter experts to glean the insights and distinctions they need to build a thriving business and get paid for the value they create.

dive into

the expert economy

The Workout

Meet in persion with other Expert Entrepreneurs following the principles of The Expert Economy.

live sessions

Our workshop introducing you to our step-by-step methodology and how to build your business as an Expert Entrepreneur


Implement The Expert Economy step-by-step methodology and build a LinkedIn Strategy right for your business.

1-1 coaching

Personalise the content to you and gain vital support for your journey with One-to-one coaching with Naomi Johnson.

inner circle

Our workshop introducing you to our step-by-step methodology and how to build your business as an Expert Entrepreneur


Use our helpful online resources to build your own LinkedIn profile that brings prospects to you pre-sold and ready to buy.


Meet likeminded entrepreneur experts, share business referrals, build your own tribe and make introductions and glean valuable insights and tips.


Navigate the road less travelled with others taking the same journey. Ask questions, share valuable insights and be inspired with experts on hand to help you build momentum.


Marketing & Sales training designed especially for the solo-entrepreneur, expert-led business. Online training, individual and group coaching using a tried and tested methodology.