Interview with Guest Speaker Ian Dickson - The Expert Economy


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Interview with Guest Speaker Ian Dickson

by | Oct 4, 2017

Today I interview Ian Dickson about why he is excited to be speaking at The Expert Economy. We discuss the difference between real experts and fake experts, why positioning yourself as one is an important marketing strategy to survive in the fast pace business environment we now find ourselves in. I also explain the definition of an Expert and how they are made up of a combination of Trusted Advisor and Thought Leader.

Naomi Johnson is the founder of TheProfile.Company, and the author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’. With extensive experience in sales, marketing and personal branding, Naomi works with companies to translate their brand message into engaging and professional LinkedIn profiles, written in the first person, that create the ‘know, like, and trust’ factor needed to facilitate introductions and bring in sales.