Do you consider yourself an Expert? - The Expert Economy


Read about the latest news and updates

Do you consider yourself an Expert?

by | Oct 4, 2017

It’s just 7 days until the big event now and but I just wondered, do you actually consider yourself an Expert?

I know that for many people labelling themselves as an ‘Expert’ can feel a stretch and even egotistical, especially since most of us have been taught from a young age not to boast and simply ‘fit in’.

However, the truth is, technology is dramatically changing the world we live in, giving us little option but to address how we are marketing our businesses and our skill set. 

Today local markets have become global and the barriers to entry in business have crumbled. For you and I, this means being about to have an international impact with little to no marketing budget. Something that wasn’t possible a decade ago. 

It also means an increase in competition for skills. If we sell our expertise and thus our time for money, we simply can’t hide away or hold back when it comes to articulating what we do and having our network sit up and pay attention. 

This means talking about the problems we solve rather than the functions we perform. It’s about sharing our knowledge and expertise so people understand what we do and can recommend us to the best projects. 

If this sounds interesting, then I know you’ll get a lot from The Expert Economy Event on Thursday 12th October

At the event I will be sharing:

  • How I build my [business] in a matter of weeks using these strategies 
  • Why I make sure that my phone never rings during the working day yet I book plenty of sales appointments with people who are ready to buy from me
  • How I contain these conversations to 30-minutes and either end up with a new client or a raving fan who tells other about my services

These are just a few things I’ll be sharing at the event in my 90-minute session, but let’s not forget there are three other great speakers! 

Each session is jam packed with practical information to help you position yourself as the ‘go to’ expert and build a thriving business. 

If you would like to join us, make sure you book now. Places are filling fast and we have only 7 days to go!! 

Join us by going to 

If you have any questions about attending please call me on 07723 602 353 or email Naomi@TheProfile.Company. I’d love to hear from you. 

Naomi Johnson is the founder of TheProfile.Company, and the author of ‘What to Put on Your LinkedIn Profile’ & ‘Grassroots to Green Shoots’. With extensive experience in sales, marketing and personal branding, Naomi works with companies to translate their brand message into engaging and professional LinkedIn profiles, written in the first person, that create the ‘know, like, and trust’ factor needed to facilitate introductions and bring in sales.